All websites files on the internet live on a web server and web site content is mostly made up of HTML and graphic files. When customer’s access your website the web server sends raw HTML to the customer’s web browser. The web browser then reads the HTML, downloads additional assets and regenerates the webpage on the screen/device.
This guide compares using WordPress and building your own HTM website and editing the site with a HTML editor like Dreamweaver.
There are a number of standards for HTML syntax and rules for making accessible webpages. If you do not meet the latest standards your website will be ranked a lot lower in Search engines or even be blocked.
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improving Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
- Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
- Promotions and Analysis
- Promote your website in the right ways
- Make use of free webmaster tools
Ok so what about the non technical people, how can they setup and edit a website easily.
This is where WordPress CMS saves the day 🙂
WordPress is a free CMS that you can download from http://www.wordpress.org or host on WordPress Servers at http://www.wordpress.com. WordPress saves you from having to learn HTML and all the other technical bits. You can access your site using WordPress from a desktop computer, tablet or mobile device (no need to install HTML editing software).
Check out some sites running WordPress: https://wordpress.org/showcase/
You can choose from thousands of free and commercial themes and thousands of free and commercial plugins. I have guides on Building a WordPress website from scratch and choosing a theme and essential plugins.
WordPress apps are available on iOS and Android mobile devices so you can add and edit on the road. There is nothing stopping you adding and editing ALL content on a WordPress website from a mobile device. You could be at an event and create a post, take photos and submit a new page to your site all from your phone.
You can download the WordPress apps from https://wordpress.org/mobile/
Pro’s and Con’s
WordPress needs some pre requisite software and has some limitations so here is a breakdown of the pro’s and con’s.
Where to next
The real trick is setting up and clean WordPress installation with a nice theme (preferably commercial) and building in your sites pages/content and securing the site.