Simon Fearby

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Coding for fun since 1996, Learn by doing and sharing.

 

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Manage Social Media posts with Buffer

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Here is a quick setup guide for Buffer.com where you can connect to and post (manually or scheduled) to multiple social media platforms.

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You can view pricing here. You can signup for a  free Buffer Individual plan: https://buffer.com/signup. Signup to Buffer (Free, Limited)

Post Signup Setup

Connect Buffer to Social Media Platforms

Buffer SIgnup

Type post content

Schedule

Change the default image

Define an Image

Choose the platforms and images

Choose Platforms

Schedule the Post

Schedule

You can manually share to a platform at any time.

Share Now

TIP: If you share now you will need to manually share on each platform separately.

Results

Buffer Results

Buffer features I like

Buffer features I Don’t like

  • Manual Share to all feature missing.
  • Timezones earlier than US Timezones appear to be untouchable (my Timezone is set)
    Timezone

Buffer FAQ’s: https://faq.buffer.com/

Tip: Create custom posting slots

Custom Slots

More soon (reply automation and image creation).

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Revision History

v1.1 Added Posting Slots Info

etc

How to optimize your sites Search Engine Optimization (SEO) and grow customers without paying for Ads

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How to optimize your sites Search Engine Optimization (SEO) and grow customers without paying for Ads.

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This guide is a shorter post around setting up SEO (Search Engine Optimization) and driving more traffic to your site without buying ADs.  In a nutshell, to have better SEO you need to jump some technical hurdles in order to drive more traffic to your site from search engines along with understanding your customer’s needs and making things easier for them.

I have blogged about this topics before but these posts are too long in reflection.

Buying Ad’s?

Facebook, Google, Bing and advertising agencies will recommend you set goals around growth and site traffic and pay for those goals to succeed (usually by advertisements).

Don’t get me wrong Advertising works but it is a competitive market, Online sites can easily setup the display of Ad’s on their site (my guide here Add Google AdWords to your WordPress blog, https://fearby.com/article/add-google-adwords-wordpress-blog/ ). You can buy physical billboard ad’s on the side of roads (e.g http://www.buythisspace.com.au/). I tried to enquire about the costs of a physical billboard but the agencies robot verification rejected my enquiry submission so I gave up.  Advertising is buying peoples times and people now how to avoid ad’s and not interact with them (7 Marketing Lessons from Eye-Tracking Studies https://blog.kissmetrics.com/eye-tracking-studies/)

Do more of what works

Spoiler: This guide will recommend you do more of what works over buying millions of ad’s and hoping for new and engaged customers and customer growth.

SEO Tip’s

This older article on  How to boost your site’s SEO  attempts to mention what you need to do it to get better SEO.

Do run a modern great site

I am a big fan of word of mouth over free/organic traffic over paid customers via advertising (Mostly because I am tight and realize advertising can be a bottomless pit). The single biggest thing you can do to have more organic traffic from search engines is run a modern and fast website, have valuable content and make it as easy for the customer as possible. This is why I moved my site and setup an SSL certificate (link to article).

Search engines like your site to be fast, updated frequently, have sitemaps to make their jobs easier and have an SSL certificate to keep the web safe etc.

Google, Bing and other search engines will not send traffic your way if you do not satisfy them that your site is liked or has valuable content.  Google makes money from Google Analytics by helping people understand their site’s visitors then recommend you pay for ad’s to use on sites that have AdWords on their site ( WordPress to a new self-managed server away from CPanel ).

Traffic Source types

  • Organic – An organic visitor to your site is one who found your site by searching something that was relevant to their search term and not by clicking on an advertisement.
  • Paid – A paid user is someone who has clicked an ad to come to your site.
  • Social – A social visitor is one who is known to come from a social media site, using social media sites like Twitter, Facebook or Instagram is a must to driving organic traffic (go where the people are).

Engagement

How engaged are your customers?  Have you asked your customers recently what they value or appreciate about your business or product? Have you asked for feedback recently?

User Engagement Levels

  • None – Do you have landing pages that quickly inform customers of your products or services?
  • Low – What do they need to know about your product or service?
  • Medium – Aware (engaged)
  • High – Can this person be an advocate for your business?
  • Gone – Did you get exit Feedback?

Ways to engage already engaged customers.

What can you do to help understand your customer’s needs and make their purchase processes easier?

Why are your customers leaving?

Understand more about your customers reasons for leaving and act upon preventing others from leaving.

  • Trying something new (Does your website need to be simpler?)
  • Are your products too expensive?.
  • Your site (or ordering) is not convenient (Do you need to setup online ordering/subscriptions and delivery?)
  • etc

Who are your customers

Are your customers.

  • Engaged
  • Informed
  • Advocates

Feedback

  • Do you have feedback loops (A simple feedback form can solve this)?

What do you know about your customers?

  • Product Satisfaction
  • Product Loyalty
  • Product Awareness

Paid Traffic (Ad’s)

Free Traffic (SEO + Organic Ad’s)

  • Blog Posts (Sharing value/passion)
  • Social Media Posts (use hashtags)
  • Instagram (Post value/passion)

Most importantly Do what works (Measure and replicate).

Focus on Business Value

Generate a  SWOT Analysis ( Free tool here https://xtensio.com/ )

  • What are your Strengths?
  • What are your Weaknesses?
  • What are your Opportunities?
  • What are your Threats?

Goals

Goals allow you to investigate, learn, act and measure I order to improve.

  • Investigate – Data.
  • Learn/Insight – Make Assumptions.
  • Act – Act and measure.

Read more about customer engagement here https://en.wikipedia.org/wiki/Customer_engagement

Bonus

 Do ensure your website is compliant with accessibility and technical standards

Conclusion

The more you know the better you can connect, Do set goals and as a minimum setup Google Analytics, SSL certificate and submit your site to search engines, then focus on a fast site that makes things simple for your customers.

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v1.0 Initial version

Setting up Google Analytics on your website

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Google Analytics is a popular easy to install and use statistics and reporting tool that you can add to your website (and it’ free)

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To setup, Google Analytics go to https://analytics.google.com/analytics/web/ and create an account. From here you can add a site and generate a tracking ID.

Google Analitics Geenrate ID

The website tracking code was (I changed the code to 555555555).

I opened WordPress and went to Appearance then Editor and selected header.php and added the tracking code under the <head> HTML tag.

edit file

This tracking ID allows Google to generate stats from your visitors.

I was unable to update the file in WordPress until I set permissions in Ubuntu in (Read these guide to setup an Ubuntu Server on Vultr for as low as $2.5 a month of setup a $5 a month with Digital Ocean or AWS).  I have guides on moving WordPress here or setting up WordPress from the command line here). If you update WordPress you may need to re add the tracking ID.

I loaded my WordPress website and verified that the tracking code was loading in the HTML source.  You can also embed the tracking code in static HTML websites.

html source

After a few days, you can view your sites statistics. from the Googe Analytics home portal.  This will allow you know when to publish, know how popular your content is, know what new content to create etc.

Page Hits

The best feature of Google Analytics is page hit information. To me, the total number of hits is less important than Avg. Time on Page and Bounce Rate.

page hits

Dashboard

The Google Analytics dashboard home is very informative.

Analitics Home

Google Analytics Terms

Google has a glossary for terms here.

  • Users – The unique user that visited your site.
  • Bounce Rate – The percentage or users who loaded your site and left after viewing the initial page.
  • Active Users – The total number of active users reading your site.
  • User Retention – The percentage of users who have returned to your site.
  • Device – The device (Desktop, tablet or mobile device) that was used to read your site.
  • Organic Search – The number of users who found your site via a search engine.  Having a highly efficient SEO will see a higher Organic search percentage.
  • Sessions – The number of unique sessions that your users have accessed your site.
  • Direct – The times a user has directly typed your website URL (or have visited your site in incognito/privacy mode).
  • Referral – The percentage or know referrals from other websites.
  • Social – Known number of visits to our site from social media platforms.

Overview

You can watch in real-time users accessing your site. This is important when you send out mailing list to users when new content is posted, will 1,000 visitors take down your site? Are you posting at the right time for your sites visitors timezone?

active usersAudience Overview

This report will tell you a lot about who and where people are visiting your site form and what language they speak, OS they use, what browser they use and what city they are from.

audience stats

Google Analytics allows you to drill down on most captured data.

City breakdown

I can see Apple devices are the most popular mobile devices accessing my site (but mobile devices in total only take up 12 % of my site’s traffic).

Devices

The User Flow report is a great way to see how people interact with your site (where they come from, what they do and where they drop out).

user flow

Google Analytics has a handy page speed tool that you can use to identify what you need to do to speed up your site.

Page speed

Google Analytics have goals that allow you to set targets to meet. Usually, Google encourages you to assign a monetary value to a goal then suggest you buy Google Ad’s to achieve these goals (this is why Google Analytics is free). Read my guide on setting up Google AdWords on your WordPress blog.

goals

You can set email alerts on key stats.

alerts

More to come later.

 

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v1.1 added page hits information

Securing Ubuntu in the cloud

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It is easy to deploy servers to the cloud within a few minutes, you can have a cloud-based server that you (or others can use). ubuntu has a great guide on setting up basic security issues but what do you need to do.

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If you do not secure your server expect it to be hacked into. Below are tips on securing your cloud server.

First, read more on scanning your server with Lynis security scan.

Always use up to date software

Always use update software, malicious users can detect what software you use with sites like shodan.io (or use port scan tools) and then look for weaknesses from well-published lists (e.g WordPress, Windows, MySQL, node, LifeRay, Oracle etc). People can even use Google to search for login pages or sites with passwords in HTML (yes that simple).  Once a system is identified by a malicious user they can send automated bots to break into your site (trying millions of passwords a day) or use tools to bypass existing defences (Security researcher Troy Hunt found out it’s child’s play).

Portscan sites like https://mxtoolbox.com/SuperTool.aspx?action=scan are good for knowing what you have exposed.

You can also use local programs like nmap to view open ports

Instal nmap

Find open ports

Limit ssh connections

Read more here.

Use ufw to set limits on login attempts

Only allow known IP’s access to your valuable ports

Delete unwanted firewall rules

Only allow known IP’s to certain ports

Also, set outgoing traffic to known active servers and ports

Don’t use weak/common Diffie-Hellman key for SSL certificates, more information here.

More info on generating SSL certs here and setting here and setting up Public Key Pinning here.

Intrusion Prevention Software

Do run fail2ban: Guide here https://www.linode.com/docs/security/using-fail2ban-for-security

I use iThemes Security to secure my WordPress and block repeat failed logins from certain IP addresses.

iThemes Security can even lock down your WordPress.

You can set iThemes to auto lock out users on x failed logins

Remember to use allowed whitelists though (it is so easy to lock yourself out of servers).

Passwords

Do have strong passwords and change the root password provided by the hosts. https://howsecureismypassword.net/ is a good site to see how strong your password is from brute force password attempts. https://www.grc.com/passwords.htm is a good site to obtain a strong password.  Do follow Troy Hunt’s blog and twitter account to keep up to date with security issues.

Configure a Firewall Basics

You should install a firewall on your Ubuntu and configure it and also configure a firewall with your hosts (e.g AWS, Vultr, Digital Ocean).

Configure a Firewall on AWS

My AWS server setup guide here. AWS allow you to configure the firewall here in the Amazon Console.

Type Protocol Port Range Source Comment
HTTP TCP 80 0.0.0.0/0 Opens a web server port for later
All ICMP ALL N/A 0.0.0.0/0 Allows you to ping
All traffic ALL All 0.0.0.0/0 Not advisable long term but OK for testing today.
SSH TCP 22 0.0.0.0/0 Not advisable, try and limit this to known IP’s only.
HTTPS TCP 443 0.0.0.0/0 Opens a secure web server port for later

Configure a Firewall on Digital Ocean

Configuring a firewall on Digital Ocean (create a $5/m server here).  You can configure your Digital Ocean droplet firewall by clicking Droplet, Networking then Manage Firewall after logging into Digital Ocean.

Configure a Firewall on Vultr

Configuring a firewall on Vultr (create a $2.5/m server here).

Don’t forget to set IP rules for IPV4 and IPV6, Only set the post you need to allow and ensure applications have strong passwords.

Ubuntu has a firewall built in (documentation).

Enable the firewall

Adding common ports

Add a whitelist for your IP (use http://icanhazip.com/ to get your IP) to ensure you won’t get kicked out of your server.

More help here.  Here is a  good guide on ufw commands. Info on port numbers here.

If you don’t have a  Digital Ocean server for $5 a month click here and if a $2.5 a month Vultr server here.

Backups

rsync is a good way to copy files to another server or use Bacula

Basics

Initial server setup guide (Digital Ocean).

Sudo (admin user)

Read this guide on the Linux sudo command (the equivalent if run as administrator on Windows).

Users

List users on an Ubuntu OS (or compgen -u)

Common output

Add User

e.g

Add user to a group

Show users in a group

This will show users in a group

Remove a user

Rename user

Change user password

Groups

Show all groups

Common output

You can create your own groups but first, you must be aware of group ids

Then you can see your systems groups and ids.

Create a group

Permissions

Read this https://help.ubuntu.com/community/FilePermissions

How to list users on Ubuntu.

Read more on setting permissions here.

Chmod help can be found here.

Install Fail2Ban

I used this guide on installing Fail2Ban.

Check Fail2Ban often and add blocks to the firewall of known bad IPs

Best practices

Ubuntu has a guide on basic security setup here.

Startup Processes

It is a good idea to review startup processes from time to time.

Accounts

  • Read up on the concept of least privilege access for apps and services here.
  • Read up on chmod permissions.

Updates

Do update your operating system often.

Minimal software

Only install what software you need

Exploits and Keeping up to date

Do keep up to date with exploits and vulnerabilities

Secure your applications

  • NodeJS: Enable logging in applications you install or develop.

Ban repeat Login attempts with FailBan

Fail2Ban config

Hosts File Hardening

Add

Add a whitelist with your ip.

Restart the service

Intrusion detection (logging) systems

Tripwire will not block or prevent intrusions but it will log and give you a heads up with risks and things of concern

Install Tripwire.

Running Tripwire

This will scan your system for issues of note

My Output.

More on Tripwire here.

Hardening PHP

Hardening PHP config (and backing the PHP config it up), first create an info.php file in your website root folder with this info

Now look for what PHP file is loadingPHP Config

Back that your PHP config file

TIP: Delete the file with phpinfo() in it as it is a security risk to leave it there.

TIP: Read the OWASP cheat sheet on using PHP securely here and securing php.ini here.

Some common security changes

Don’t forget to review logs, more config changes here.

Antivirus

Yes, it is a good idea to run antivirus in Ubuntu, here is a good list of antivirus software

I am installing ClamAV as it can be installed by the command line and is open source.

ClamAV help here.

Scan a folder

Setup auto update antivirus definitions

I set auto updates 24 times a day (every hour) via daemon updates.

tip: Download manual antivirus update definitions. If you only have a 512MB server your update may fail and you may want to stop fresh claim/php/nginx and mysql before you update to ensure the antivirus definitions update. You can move this to a con job and set this to update at set times over daemon to ensure updates happen.

Manual scan with a bash script

Create a bash script

Bash script contents to update antivirus definitions.

Edit the crontab to run the script every hour

Setup Unattended Ubuntu Security updates

At login, you should receive

Other

  • Read this awesome guide.
  • install Fail2Ban
  • Do check your log files if you suspect suspicious activity.

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v1.9 added more hardening info