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Analytics

Replacing Google Analytics with Piwik/Matomo for a locally hosted privacy focused open source analytics solution

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This is how I replacing Google Analytics with Piwik/Matomo for a locally hosted privacy-focused open source analytics solution

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Aside

I have a number of guides on moving away from CPanel, Setting up VM’s on AWS, Vultr or Digital Ocean along with installing and managing WordPress from the command line. PHP is my programming language of choice.

Now on with the post

Google Analytics

I will fully admit Google Analytics is good. I posted this a while ago on how you can set up Google Analytics on your site.

Google Analytics has some great charts and graphs. Simple to set up and easy to use.

Analitics Home

My site traffic is growing and I would prefer to hold my own analytics on user data. Matomo is an analytics solution that stays on my server and not in the hands of Google.

Blog Growth

 

Google Analytics can be Slow

Sometimes the Google Analytics server is slow (affecting the speed of my server). I blogged recently about speeding up a WordPress site here and GOogl Servers were not adding expiry headers on assets.

I did log a ticket with Google to fix this and the experience was terrible.

Support for Google Analytics is terrible

Gogole Analytics support of terrible

GT Metrix scores show poor delivery of tracking assets.

Google Slow Assets

Privacy

After the Cambridge Analytica fiasco (that made me decide to delete facebook) sending analytics to Google is not a good idea.

I am not saying Google is evil but I want my site’s visitors tracking data to remain local.

 

Website Speed Benchmark before installing Matomo

I can load my site in 1.3 seconds at best, 1.5 seconds on average and 2.0 seconds at worst. My site is loading 11 assets.

GTmetrix 1.3 second page load time

Page Speed Scores

GTMerix page speed load times

Y Slow Scores, Gogol Assets are reporting no expiry headers (slowing down scores)

GTMetrix yslow load times

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Google Analytics tracking assets are slow.

Gmetrix waterfall list

Optimizations to be made

Browser caching is not possible with Google Analytics.

Gogole lacking browser caching

Missing Expiry Headers (I can see a Google Tag Manager server is slowing down my servers benchmark score)

Google lacking Expiry Headers

Why Mamoto (instead of Google Analytics)

I came across

Mamoto was mentioned

I visited https://matomo.org/

Mamoto webpage

Snip

> Take care of running Matomo yourself by installing it on your own server. There is no cost for Matomo itself but you need a server and update Matomo & your server regularly to keep it fast and secure. Need help? The Matomo team provides free help resources and paid support.

Mamoto Setup Instruction Guide

Source Code

Source code is available.

> Matomo is the leading open alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites, apps & the IoT and visualise this data and extract insights. Privacy is built-in. We love Pull Requests! https://matomo.org/

https://github.com/matomo-org/matomo

 

Installation Guide

I read the installation guide here https://matomo.org/docs/installation/

You can view the changelog here https://matomo.org/changelog/

 

Downloading Mamoto

I logged into my server via SSH and downloaded the 18MB download to the desired folder

I unzipped the zip file

I loaded the URL where Matoto was installed (e.g “https://fearby.com/folder/subfolder/matomo/”)

I received this well-crafted error.

Matomo File Permission Error

Raw Output

I refreshed the page after running the commands above on my site (via SSH)

Matomo Setup Step 1

A system check was performed. I installed when PHP 7.2.11 was the latest, PHP 7.2.12 or higher might be available. Follow my guide to update PHP on Ubuntu.

System Check

I had one Issue with Freetype not being installed.

Install Freetype

I solved this error by installing freetype

Output

Then I installed “php-gd”

Output:

I refreshed the Matomo setup wizard page, Freetype is now installed 🙂

FreeType is installed

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Database Settings

For the life of me, I could not get Matomo to talk to a database on another server so I set it up on my localhost.

I used this guide to help in mysql CLI to create the database and users.

Enter Matomo Database settings

Commands in mysql to create a database and user and assign the user to the database. If you are not comfortable with MySql CLI you can use Adminder GUI.

I used this PHP code to test connecting to the dedicated server before using the localhost

Database created ok

Database OK

I created a Matomo user then I grabbed the javascript tracking ID code so I could paste this into WordPress.

Matomo Tracking ID

I opened my WordPress theme settings and deleted the Google tracking tags and added the Matomo tracking code.

Delete Google Tracking Tags

 

I added the Matomo tracking javascript in the head section.

The dashboard is up and collecting data.

Matomo Dashboard

Some reports are missing data so I will come back later.

After 1 week I could see data

Matomo is not collecting daya

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Securing Mamoto

I read this guide here to secure Matomo

 

Opt Out Tracking

I enabled Opt Out Tracking in the Mamoto settings and added the generated opt-out code to my front page and at the bottom or all existing articles.

I had to allow iframe tags on my site by adding this header in NGINX (previously I blocked iframes)

Add Opt Out Tracking Code to WordPress.

Matomo Opt Out Added to WordPRess widgets

I updated my privacy page and my GDPR notification bar. Now visitors will see a opt out of tracking on the front page and all article pages.

Opt out of tracking enabled

SMTP Settings

I added my GSuite mail server settings to enable sending of reports via email. I loaded my old guide here to get the GSuite SMTP settings.

GSuite SMTP Settings Added

I enabled force https on the Mamoto application (edited: config/config.ini.php file)

 

Matomo Plugins (Marketplace)

I opened the System then Plugins section of Matomo to open the Marketplace

Plugins

I installed these plugins

  • Force SSL
  • HidePasswordReset
  • Google Authenticator
  • Device Pixel Ratio
  • Bandwidth
  • Js Tracker Force Async
  • Treemap Visualization
  • Security Info
  • Custom Alerts
  • IP Reports
  • Live Tab
  • etc

Updating PHP

Matomo Admin (Panel – Security/Diagnostics) section will report if your PHP gets out of date.

Matomo warning of PHP being out of date

Hardening Advice

Matomo also recommended some php.ini file changes.

> open_basedir – open_basedir is disabled. When this is enabled, only files that are in the given directory/directories and their subdirectories can be read by PHP scripts. You should consider turning this on. Keep in mind that other web applications not written in PHP will not be restricted by this setting.

> upload_tmp_dir – upload_tmp_dir is disabled, or is set to a common world-writable directory. This typically allows other users on this server to access temporary copies of files uploaded via your PHP scripts. You should set upload_tmp_dir to a non-world-readable directory

This may break your WordPress so enable at your own risk. I might move Mamoto to a dedicated “analytics” subdomain then enable these options.

 

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Troubleshooting

I had to run this command when installing Device Pixel Ratio, Device Network Information, Bandwidth plugins

Output:

 

GTMetrix (After)

GT Metrix reports that my site is not slower (still 1.5 seconds)

GTMetrix After Pagespeed

I can see that some JavaScript is not being picked up by CDN.

GTMetrix After YSlow

Also 2 More files loading (when compared to Google Analytics)

2 More Files

Time to add the Mamoto files to my CDN.

 

Adding Matomo Resources to a CDN

I read this Matomo forum post.

I copied these 2 assets to my WordPress wp-content folder (my WordPress CDN ewww.io will then upload them to the CDN).

I have cache everything enabled in ewww.io and this will copy the javascript assets ot my CDN.  I will need to manually update these js files each time a Matomo update is installed.

I change my Matomo tracker code to include the new CDN location

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I could not find out how to change the location of my (now CDN cached https://fearby-com.exactdn.com/wp-content/optOut.js) so I temporarily disabled the opt-out form on my front page.

todo: Find out how to change the CDN location of optOut.js and re-enabled the form.

All assets are loading from CDN.

GT Metrix shows my site loads in 1.4 seconds

Analytics Reporting

Graphs are not as pretty as Google Analytics but they are working.

Matomo is not collecting daya

 

Mobile Reporting

Mobile reporting is good too.

Screenshot of the Matomo Mobile app

 

 

Good luck and I hope this guide helps someone

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v1.0 Initial post

Monitor server performance with NixStats and receive alerts by SMS, Push, Email, Telegram etc

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This is a draft post showing how you can monitor the performance of a server (or servers) with NixStats and receive alerts by SMS, Push, Email, Telegram etc

fyi: This is not a paid post, this is just me using the NixStats software to monitor my servers and send alerts.

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Finding a good host

If you have not read my previous posts I have now moved my blog to the awesome UpCloud host (signup using this link to get $25 free UpCloud VM credit). I compared Digital Ocean, Vultr and UpCloud Disk IO here and UpCloud came out on top by a long way (read the blog post here). Here is my blog post on moving from Vultr to UpCloud.

Buy a domain name here

Domain names for just 88 cents!

Monitoring Servers

The post below will show you how you can monitor servers online with https://nixstats.com/ and send alerts when resources reach limits or servers fail.

https://nixstats.com/

I signed up and started a Nixstats (14 day free trial).

Start Nixstats Trial

After I created an account I was emailed by Nixtsats with agent install instructions for Linux (1 line). I was also advised to add contacts and to set up alerts.

I logged into the Nixstats settings and set up…

  • My Timezone
  • Default reporting period
  • First name and Surname
  • Reporting emails
  • etc

Nixstats Subscription Upgrade

Subscription options

  • Free (5 monitors, 1 server, 24-hour data retention etc)
  • Founder (25 monitors, 10 servers, 30-day data retention etc)
  • Business (100 monitors, 15 servers, 60-day data retention etc)

Subscription Options

I enabled the limited founder subscription so I can monitor 10x servers (this deal is too good to miss). I tried creating a status page myself last year and it is terribly hard.

Subscriptiosn page

I am now out of the free trial period 🙂 Let’s start monitoring many servers.

Subscription Activated

I enabled two factor Auth to Nixstats logins

Nixstats Two Factor Auth

I created a Nixstats API key for future use (watch this space)

Create API Key

I installed the Nixstats agent (the dashboard gave a 1 line command you can run as root to install the agent (on Linux)).

Instal Nixstats Agent

FYI: Command (######################## is a number linked to your account)

Output

nixstatsagent.sh 100%[====================================================>] 37.80K –.-KB/s in 0.1s

2018-10-02 09:53:56 (338 KB/s) – ‘nixstatsagent.sh’ saved [38708/38708]

Found Ubuntu …
Installing …
Installing Python2-PIP …
Installing nixstatsagent …
Generation a server id …
Got server_id: ######################
Creating and starting service
Created symlink /etc/systemd/system/multi-user.target.wants/nixstatsagent.service -> /etc/systemd/system/nixstatsagent.service.
Created the nixstatsagent service

Server Dashboard
below is a summary of all connected servers ( https://nixstats.com/dashboard/servers ).

Server Sumamry

Monitor Setup

I set up a number of monitors to monitor ping replies and https traffic

Monitors

Advanced Monitoring

I can also set the monitor credentials, timeouts, retries, auth methods, max redirects and frequency. If you server blocks login or resource GET attempts you may need to whitelist IP’s. IP’s of monitoring servers are located here https://nixstats.com/whitelist.php

Monitoring advanced options

Monitor Summary

The default dashboard is very informative. Feel free to create your own dashboards that focus on your own infastructure or apps.

Monitor Summary

Individual Server Reports

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You can click on a server and monitor it in detail.

Nixstats Graphs

Server Memory Graphs

Long-term memory graphs.

Memory Graph

Install Optional Nixstats Plugins

Nixstats offers many plugins to monitor software that is installed on your server (e.g NGINX, MySQL, PHP etc).

1) NGINX Monitoring (Plugin)

To enable NGINX monitoring I read https://help.nixstats.com/en/article/monitoring-nginx-50nu7f/

I edited my NGINX sites-enabled config.

I added the following

I tested, reloaded and restarted NGINX

The status page will only be available on the local machine, I tested the page on the local machine

It’s Working.

I edit /etc/nixstats.ini

I remove comments before these lines to enable the plugin

I ran the following command to see if NGINX monitoring is possible

Output

It’s Working

I restarted the nixstatsagent

I can now view NGINX properties like active_connections in my dashboard. 🙂

2) Enable PHP-FPM Monitoring (Plugin)

Looks like a PHP-FPM monitoring was recently added lets set that up too. Read my guide on setting up PHP child workers here.

To enable PHP-FPM monitoring I read https://help.nixstats.com/en/article/monitoring-php-fpm-1tlyur6/

I edited my PHP-FPM ini file

I added the following line

Restart PHP

I added the following to /etc/nginx/sites-enabled/default localhost server block added above Note I use php 7.2 below (read more here).

location /status_phpfpm {
access_log off;
allow 127.0.0.1;
deny all;
include fastcgi_params;
fastcgi_param SCRIPT_FILENAME $document_root$fastcgi_script_name;
fastcgi_pass unix:/run/php/php7.2-fpm.sock;
log_not_found off;
}
}

I tested, reloaded and restarted NGINX

I restart PHP-FPM

Enabled the plugin in /etc/nixstats.ini

I tested the status page

Output:

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I tested the agent

Output:

I can now query PHP-FPM status values in Nixstats 🙂

Query PHP-FPM

Enable MySQL Monitoring (Plugin)

To enable MySQL monitoring I read https://help.nixstats.com/en/article/monitoring-mysql-1frskd8/

I edited the nixstats.ini

I enabled the mysql section in nixstats.ini and added my mysql credentials

I ran this command to test MySQL querying

I had an error.

A quick Google revealed I had to install a mysql python module.

Allow localhost to connect to MySQL

Edit /etc/mysql.cnf and allow all localhost and external connections (I could not bind to localhost and an external IP at the same time)

TIP: Ensure you have firewalled access to your MySQL server, never open it up without protection.

Let’s try again

Output

Nice,

I restart MySQL

I restart my Nixstats service

Now let’s monitor MySQL in Nixstats

I can now view MySQL metrix

MySQL MEtrix

Status Page

Nixstats allows you to create a status page ( https://nixstats.com/pages/overview ) where you can add any servers or monitors to that page. This stats page is truly awesome, it builds a live status page based on data coming from your installed agents.

You can even set up a custom subdomain that points to a Nixstats hosted status page too (e.g https://status.yourdomain.com).

FYI: An SSL certificate on your staus page may take a few hours to set up. Don’t panic if it is not instantatly available.

Custom Status Page

Nice.

This saves doing it yourself. The status page will look like it running on your server.

Status Page

You can create a status page that automatically aggregates collected data from monitors and displays them in a nice layout.

Status Page

This is great, I used to do my own status pages but not anymore.

Alerts

I added a contact so I could receive alerts. I could then add my mobile, email and PushOver key (to receive push notifications) and Telegram Bot API token.

Contact

Test Alerts

I sent a test alert to each service against the contact.

Test Alerts

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I activated a Pushover licence on my Android device for about $7.49 AUD (one off) to ensure I keep getting Push Notifications.

Bought licence for PushOver

Nixstats have links that show you how you can create a Telegram Bot and Pushover.net account.

Pushover will cost about $5 USD one off per device (see faq).

I created the following alerts

Alert: Disk Usage higher than 90%

Alert Disk Usage higher than 90%

Alert: Load greater than 90 per cent for 1 minute

Alert load greater than 90 percent for 1 minute

Alert: Less than 5 percent memory free.

Alert less than 5 percent memory free

Summary of alerts.

Alert Sumamry

I also added a CPU reached 95% one for 5 mins alert too (but it’s not pictured above)

I forgot to specify alert recipients and methods for each alert so I edited each alert and added the contact.

Selected Alert Recipients and methods

Now it’s time to test the alerts.

I shut down a server to test alerts

Alerts to my defined Email, SMS, Push and Telegram are working a treat 🙂

Alerts Working

After I rebooted the server I also received alerts about the server being back up.

The status page showed the server that was offline too.

Server Offline

Nice

Troubleshooting

I had an issue instaling the agent on Debian

I ran the following command

nixstatsagent.sh: line 508: [: Installer exited with error code 0. See nixstatsagent.log for details.: integer expression expected

An error occured, please check the install log file (nixstatsagent.log)!

Contents of nixstatsagent.log

I asked the Nixstats chat help and I was advised I had a dead repository (I removed this (editing the dead repo in the appropriate file in /etc/apt/) and all was ok)

I had trouble testing my Telegram alerts but it was my fault as I forgot to follow the bot account I created. Telegram does not allow message from a user (bot) unless you follow them.

A chat with the Nixstats staff sorted me out. Thanks, Nixstats chat team.

Nixstats chat

I had an issue with a missing python mysql package

I solved it by instaling python-mysqldb

Nixstats Help

Nixstats have a help subdomain: https://help.nixstats.com/en/

Nixstats Help

Error Logs Plugin

I did ask Nixstats on Twitter and they said they are working on a logging plugin, I can’t wait for that.

I now have access to beta log features and can see log tabs in Nixstats

I had or check the version of my rsyslogd

I edited: /etc/rsyslog.d/31-nixstats.conf

I pasted

$WorkDirectory /var/spool/rsyslog # where to place spool files
$ActionQueueFileName fwdRule1 # unique name prefix for spool files
$ActionQueueMaxDiskSpace 1g # 1gb space limit (use as much as possible)
$ActionQueueSaveOnShutdown on # save messages to disk on shutdown
$ActionQueueType LinkedList # run asynchronously
$ActionResumeRetryCount -1 # infinite retries if host is down

template(name=”NixFormat” type=”string”
string=”<%pri%>%protocol-version% %timestamp:::date-rfc3339% %HOSTNAME% %app-name% %procid% %msgid% [5bb8825c3f0bc16aa068f144@5fJR7vuYTJOX6cEiyZlLv5By tag=\”rsyslog\”] %msg%\n”
)

action(type=”omfwd” protocol=”tcp” target=”log.nixstats.com” port=”514″ template=”NixFormat”)
#################END CONFIG FILE#########################

I restarted the rsyslog service

Live Log Output

I can see a live log from (unknown) logs.

I can see the firewall blocking access to certain ports.

Live Log

Search logs

Search

Blacklist Checking (Beta)

Nixstats tweeted “We just launched a new blacklist check feature. Monitor your IP and hostname reputation. Free during the Beta!”

I enabled it.

I received a Blacklist notification

I requested removal at junkmailfilter.com

Thanks Nixstats

Conclusion

This is one of the best software packages I have seen in a while. I have developed status

pages in the past (no more). Great work Nixstats.

Please check out Nixstats today, they are awesome. Signup for a free account and consider the limited time founder plan (it’s a bargain).

Nixstats Live chat support is awesome

Server Plug

If you need a server, consider using my referral code and get $25 UpCloud VM credit if you need to create a server online.

https://www.upcloud.com/register/?promo=D84793

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Revision History

v1.3 Blacklist beta

V1.2 Logs beta

v1.1 Logging Tweet

v1.0 Initial Post

Setting up a website to use Cloudflare on a VM hosted on Vultr and Namecheap

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This guide will show how you can set up a website to use Cloudflare on a VM hosted on Vultr and Namecheap

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I have a number of guides on moving hasting away form CPanel, Setting up VM’s on AWS, Vultr or Digital Ocean along with installing and managing WordPress from the command line. This post will show how to let Cloudflare handle the DNS for the domain.

Update 2018: For the best performing VM host (UpCloud) read my guide on the awesome UpCloud VM hosts (get $25 free credit by signing up here).

Snip from here “Cloudflare’s enterprise-class web application firewall (WAF) protects your Internet property from common vulnerabilities like SQL injection attacks, cross-site scripting, and cross-site forgery requests with no changes to your existing infrastructure.”

Buy a Domain 

Buy a domain name from Namecheap here.

Domain names for just 88 cents!

Cloudflare Benefits (Free Plan)

  • DDoS Attack Protection (Huge network to absorb attacks DDoS attacks over 600Gbps are no problem for our 15 Tbps networks)
  • Global CDN
  • Shared SSL certificate (I disabled this and opted to use my own)
  • Access to audit logs
  • 3 page rules (maximum)

View paid plan options here.

Cloudflare CDN map

Cloudflare CDN says it can load assets up to 2x faster, 60% less bandwidth from your servers by delivering assets from 127 data centres.

Cloudflare Global Network

Setup

You will need to sign up at cloudflare.com

Cloudflare

After you create an account you will be prompted to add a siteAdd SiteCloudflare will pull your public DNS records to import.

Query DNS

You will be prompted to select a plan (I selected free)

Plan Select

Verify DNS settings to import.

DNS Import

You will now be asked to change your DNS nameservers with your domain reseller

DNS Nameservers

TIP: If you have an SSL cert (e.g Lets Encrypt) already setup head to the crypto section and select ” Full (Strict)” to prevent ERR_TOO_MANY_REDIRECTS errors.

Strict SSL

Cloudflare UI

I asked Twitter if they could kindly load my site so I could see if Cloudflare dashboard/stats were loading.

The Cloudflare CTO responded.  🙂

Confirm Cloudflare link to a domain from the OSX Comand line

Caching Rule

I set up the following caching rule to cache everything for 8 hours instead of WordPress pages

Page Rules

“fearby.com.com/wp-*” Cache level: Bypass

“fearby.com.com/wp-admin/post.php*” Cache level: Bypass

“fearby.com/*” Cache Everything, Edge Cache TTL: 8 Hours

Cache Results

Cache appears to be sitting at 50% after 12 hours.  having cache os dynamic pages out there is ok unless I need to fix a typo, then I need to login to Cloudflare and clear the cache manually (or wait 8 hours)

Performance after a few hours

DNS times in gtmetrix have now fallen to a sub 200ms (Y Slow is now a respectable A, it was a C before).  I just need to wait for caching and minification to kick in.

DNS Improved

webpagetest.org results are awesome

See here: https://www.webpagetest.org/result/180314_PB_7660dfbe65d56b94a60d7a604ca250b3/

  • Load Time: 1.80s
  • First Byte 0.176s
  • Start Render 1.200s

webpagetest

Google Page Speed Insights Report

Mobile: 78/100

Desktop: 87/100

Check with https://developers.google.com/speed/pagespeed/insights/

Update 24th March 2018 Attacked?

I noticed a spike in and traffic (incoming and threats) on the 24th of March 2018.

I logged into Cloudflare on my mobile device and turned on Under Attack Mode.

Under Attack Flow

Cloudflare was now adding a delay screen in the middle of my initial page load. Read more here.  A few hours after the Attach started it was over.

After the Attack

I looked at the bandwidth and found no increase in traffic from my initial host VM. Nice.

cloudflare-attack-001

Thanks, Cloudflare.

Cloudflare Pros

  • Enabling Attack mode was simple.
  • Soaked up an attack.
  • Free Tier
  • Many Reports
  • Option to force HTTPS over HTTP
  • Option to ban/challenge suspicious IP’s and set challenge timeframes.
  • Ability to setup IP firewall rules and Application Firewalls.
  • User-agent blocking
  • Lockdown URL’s to IP’s (pro feature)
  • Option to minify Javascript, CSS and HTML
  • Option to accelerate mobile links
  • Brotli compression on assets served.
  • Optio to enable BETA Rocket loader for Javascript performance tweaks.
  • Run Javascript service workers from the 120+ CDN’s
  • Page/URL rules o perform custom actions (redirects, skip cache, Encryption etc)
  • HTTP/2 on, IPV6 ON
  • Option to setup load balancing/failover
  • CTO of Cloudflare responded in Twitter 🙂
  • Option to enable rate limiting (charged at 10,000 hits for $0.05c)
  • Option to block countries (pro feature)
  • Option to install apps in Cloudflare like(Goole Analytics,

Cloudflare Cons

  • No more logging into NameCheap to perform DNS management (I now goto Cloudflare, Namecheap are awesome).
  • Cloudflare Support was slow/confusing (I ended up figuring out the redirect problem myself).
  • Some sort of verify Cloudflare Setup/DNS/CDN access would be nice. After I set this up my gtmetrix load times were the same and I was not sure if DNS needs to replicate? Changing minify settings in Cloudflare did not seem to happen.
  • WordPress draft posts are being cached even though page riles block wp-admin page caching.
  • Would be nice to have ad automatic Under Attack mode
  • Now all sub-domains were transferred in the setup ( id did not know for weeks)

Cloudflare status

Check out https://www.cloudflarestatus.com/ for status updates.

Don’t forget to install the CloudFlare Plugin for WordPress if you use WordPress.

More Reading

Check out my OWASP Zap and Kali Linux self-application Penetration testing posts.

I hope this guide helps someone.

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Revision History

v1.8 host Command from the OSX CLI

v1.7 Subdomain error

v1.6 Cloudflare Attack

v1.5 WordPress Plugin

v1.4 More Reading

v1.3 added WAF snip

v1.2 Added Google Page Speed Insights and webpage rest results

v1.1 Added Y-Slow

v1.0 Initial post

Manage Social Media posts with Buffer

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Here is a quick setup guide for Buffer.com where you can connect to and post (manually or scheduled) to multiple social media platforms.

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You can view pricing here. You can signup for a  free Buffer Individual plan: https://buffer.com/signup. Signup to Buffer (Free, Limited)

Post Signup Setup

Connect Buffer to Social Media Platforms

Buffer SIgnup

Type post content

Schedule

Change the default image

Define an Image

Choose the platforms and images

Choose Platforms

Schedule the Post

Schedule

You can manually share to a platform at any time.

Share Now

TIP: If you share now you will need to manually share on each platform separately.

Results

Buffer Results

Buffer features I like

Buffer features I Don’t like

  • Manual Share to all feature missing.
  • Timezones earlier than US Timezones appear to be untouchable (my Timezone is set)
    Timezone

Buffer FAQ’s: https://faq.buffer.com/

Tip: Create custom posting slots

Custom Slots

More soon (reply automation and image creation).

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Revision History

v1.1 Added Posting Slots Info

etc

How to optimize your sites Search Engine Optimization (SEO) and grow customers without paying for Ads

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How to optimize your sites Search Engine Optimization (SEO) and grow customers without paying for Ads.

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This guide is a shorter post around setting up SEO (Search Engine Optimization) and driving more traffic to your site without buying ADs.  In a nutshell, to have better SEO you need to jump some technical hurdles in order to drive more traffic to your site from search engines along with understanding your customer’s needs and making things easier for them.

I have blogged about this topics before but these posts are too long in reflection.

Buying Ad’s?

Facebook, Google, Bing and advertising agencies will recommend you set goals around growth and site traffic and pay for those goals to succeed (usually by advertisements).

Don’t get me wrong Advertising works but it is a competitive market, Online sites can easily setup the display of Ad’s on their site (my guide here Add Google AdWords to your WordPress blog, https://fearby.com/article/add-google-adwords-wordpress-blog/ ). You can buy physical billboard ad’s on the side of roads (e.g http://www.buythisspace.com.au/). I tried to enquire about the costs of a physical billboard but the agencies robot verification rejected my enquiry submission so I gave up.  Advertising is buying peoples times and people now how to avoid ad’s and not interact with them (7 Marketing Lessons from Eye-Tracking Studies https://blog.kissmetrics.com/eye-tracking-studies/)

Do more of what works

Spoiler: This guide will recommend you do more of what works over buying millions of ad’s and hoping for new and engaged customers and customer growth.

SEO Tip’s

This older article on  How to boost your site’s SEO  attempts to mention what you need to do it to get better SEO.

Do run a modern great site

I am a big fan of word of mouth over free/organic traffic over paid customers via advertising (Mostly because I am tight and realize advertising can be a bottomless pit). The single biggest thing you can do to have more organic traffic from search engines is run a modern and fast website, have valuable content and make it as easy for the customer as possible. This is why I moved my site and setup an SSL certificate (link to article).

Search engines like your site to be fast, updated frequently, have sitemaps to make their jobs easier and have an SSL certificate to keep the web safe etc.

Google, Bing and other search engines will not send traffic your way if you do not satisfy them that your site is liked or has valuable content.  Google makes money from Google Analytics by helping people understand their site’s visitors then recommend you pay for ad’s to use on sites that have AdWords on their site ( WordPress to a new self-managed server away from CPanel ).

Traffic Source types

  • Organic – An organic visitor to your site is one who found your site by searching something that was relevant to their search term and not by clicking on an advertisement.
  • Paid – A paid user is someone who has clicked an ad to come to your site.
  • Social – A social visitor is one who is known to come from a social media site, using social media sites like Twitter, Facebook or Instagram is a must to driving organic traffic (go where the people are).

Engagement

How engaged are your customers?  Have you asked your customers recently what they value or appreciate about your business or product? Have you asked for feedback recently?

User Engagement Levels

  • None – Do you have landing pages that quickly inform customers of your products or services?
  • Low – What do they need to know about your product or service?
  • Medium – Aware (engaged)
  • High – Can this person be an advocate for your business?
  • Gone – Did you get exit Feedback?

Ways to engage already engaged customers.

What can you do to help understand your customer’s needs and make their purchase processes easier?

Why are your customers leaving?

Understand more about your customers reasons for leaving and act upon preventing others from leaving.

  • Trying something new (Does your website need to be simpler?)
  • Are your products too expensive?.
  • Your site (or ordering) is not convenient (Do you need to setup online ordering/subscriptions and delivery?)
  • etc

Who are your customers

Are your customers.

  • Engaged
  • Informed
  • Advocates

Feedback

  • Do you have feedback loops (A simple feedback form can solve this)?

What do you know about your customers?

  • Product Satisfaction
  • Product Loyalty
  • Product Awareness

Paid Traffic (Ad’s)

Free Traffic (SEO + Organic Ad’s)

  • Blog Posts (Sharing value/passion)
  • Social Media Posts (use hashtags)
  • Instagram (Post value/passion)

Most importantly Do what works (Measure and replicate).

Focus on Business Value

Generate a  SWOT Analysis ( Free tool here https://xtensio.com/ )

  • What are your Strengths?
  • What are your Weaknesses?
  • What are your Opportunities?
  • What are your Threats?

Goals

Goals allow you to investigate, learn, act and measure I order to improve.

  • Investigate – Data.
  • Learn/Insight – Make Assumptions.
  • Act – Act and measure.

Read more about customer engagement here https://en.wikipedia.org/wiki/Customer_engagement

Bonus

 Do ensure your website is compliant with accessibility and technical standards

Conclusion

The more you know the better you can connect, Do set goals and as a minimum setup Google Analytics, SSL certificate and submit your site to search engines, then focus on a fast site that makes things simple for your customers.

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v1.0 Initial version

Setting up Google Analytics on your website

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Google Analytics is a popular easy to install and use statistics and reporting tool that you can add to your website (and it’ free)

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To setup, Google Analytics go to https://analytics.google.com/analytics/web/ and create an account. From here you can add a site and generate a tracking ID.

Google Analitics Geenrate ID

The website tracking code was (I changed the code to 555555555).

I opened WordPress and went to Appearance then Editor and selected header.php and added the tracking code under the <head> HTML tag.

edit file

This tracking ID allows Google to generate stats from your visitors.

I was unable to update the file in WordPress until I set permissions in Ubuntu in (Read these guide to setup an Ubuntu Server on Vultr for as low as $2.5 a month of setup a $5 a month with Digital Ocean or AWS).  I have guides on moving WordPress here or setting up WordPress from the command line here). If you update WordPress you may need to re add the tracking ID.

I loaded my WordPress website and verified that the tracking code was loading in the HTML source.  You can also embed the tracking code in static HTML websites.

html source

After a few days, you can view your sites statistics. from the Googe Analytics home portal.  This will allow you know when to publish, know how popular your content is, know what new content to create etc.

Page Hits

The best feature of Google Analytics is page hit information. To me, the total number of hits is less important than Avg. Time on Page and Bounce Rate.

page hits

Dashboard

The Google Analytics dashboard home is very informative.

Analitics Home

Google Analytics Terms

Google has a glossary for terms here.

  • Users – The unique user that visited your site.
  • Bounce Rate – The percentage or users who loaded your site and left after viewing the initial page.
  • Active Users – The total number of active users reading your site.
  • User Retention – The percentage of users who have returned to your site.
  • Device – The device (Desktop, tablet or mobile device) that was used to read your site.
  • Organic Search – The number of users who found your site via a search engine.  Having a highly efficient SEO will see a higher Organic search percentage.
  • Sessions – The number of unique sessions that your users have accessed your site.
  • Direct – The times a user has directly typed your website URL (or have visited your site in incognito/privacy mode).
  • Referral – The percentage or know referrals from other websites.
  • Social – Known number of visits to our site from social media platforms.

Overview

You can watch in real-time users accessing your site. This is important when you send out mailing list to users when new content is posted, will 1,000 visitors take down your site? Are you posting at the right time for your sites visitors timezone?

active usersAudience Overview

This report will tell you a lot about who and where people are visiting your site form and what language they speak, OS they use, what browser they use and what city they are from.

audience stats

Google Analytics allows you to drill down on most captured data.

City breakdown

I can see Apple devices are the most popular mobile devices accessing my site (but mobile devices in total only take up 12 % of my site’s traffic).

Devices

The User Flow report is a great way to see how people interact with your site (where they come from, what they do and where they drop out).

user flow

Google Analytics has a handy page speed tool that you can use to identify what you need to do to speed up your site.

Page speed

Google Analytics have goals that allow you to set targets to meet. Usually, Google encourages you to assign a monetary value to a goal then suggest you buy Google Ad’s to achieve these goals (this is why Google Analytics is free). Read my guide on setting up Google AdWords on your WordPress blog.

goals

You can set email alerts on key stats.

alerts

More to come later.

 

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v1.1 added page hits information

Securing Ubuntu in the cloud

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It is easy to deploy servers to the cloud within a few minutes, you can have a cloud-based server that you (or others can use). ubuntu has a great guide on setting up basic security issues but what do you need to do.

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If you do not secure your server expect it to be hacked into. Below are tips on securing your cloud server.

First, read more on scanning your server with Lynis security scan.

Always use up to date software

Always use update software, malicious users can detect what software you use with sites like shodan.io (or use port scan tools) and then look for weaknesses from well-published lists (e.g WordPress, Windows, MySQL, node, LifeRay, Oracle etc). People can even use Google to search for login pages or sites with passwords in HTML (yes that simple).  Once a system is identified by a malicious user they can send automated bots to break into your site (trying millions of passwords a day) or use tools to bypass existing defences (Security researcher Troy Hunt found out it’s child’s play).

Portscan sites like https://mxtoolbox.com/SuperTool.aspx?action=scan are good for knowing what you have exposed.

You can also use local programs like nmap to view open ports

Instal nmap

Find open ports

Limit ssh connections

Read more here.

Use ufw to set limits on login attempts

Only allow known IP’s access to your valuable ports

Delete unwanted firewall rules

Only allow known IP’s to certain ports

Also, set outgoing traffic to known active servers and ports

Don’t use weak/common Diffie-Hellman key for SSL certificates, more information here.

More info on generating SSL certs here and setting here and setting up Public Key Pinning here.

Intrusion Prevention Software

Do run fail2ban: Guide here https://www.linode.com/docs/security/using-fail2ban-for-security

I use iThemes Security to secure my WordPress and block repeat failed logins from certain IP addresses.

iThemes Security can even lock down your WordPress.

You can set iThemes to auto lock out users on x failed logins

Remember to use allowed whitelists though (it is so easy to lock yourself out of servers).

Passwords

Do have strong passwords and change the root password provided by the hosts. https://howsecureismypassword.net/ is a good site to see how strong your password is from brute force password attempts. https://www.grc.com/passwords.htm is a good site to obtain a strong password.  Do follow Troy Hunt’s blog and twitter account to keep up to date with security issues.

Configure a Firewall Basics

You should install a firewall on your Ubuntu and configure it and also configure a firewall with your hosts (e.g AWS, Vultr, Digital Ocean).

Configure a Firewall on AWS

My AWS server setup guide here. AWS allow you to configure the firewall here in the Amazon Console.

TypeProtocolPort RangeSourceComment
HTTPTCP800.0.0.0/0Opens a web server port for later
All ICMPALLN/A0.0.0.0/0Allows you to ping
All trafficALLAll0.0.0.0/0Not advisable long term but OK for testing today.
SSHTCP220.0.0.0/0Not advisable, try and limit this to known IP’s only.
HTTPSTCP4430.0.0.0/0Opens a secure web server port for later

Configure a Firewall on Digital Ocean

Configuring a firewall on Digital Ocean (create a $5/m server here).  You can configure your Digital Ocean droplet firewall by clicking Droplet, Networking then Manage Firewall after logging into Digital Ocean.

Configure a Firewall on Vultr

Configuring a firewall on Vultr (create a $2.5/m server here).

Don’t forget to set IP rules for IPV4 and IPV6, Only set the post you need to allow and ensure applications have strong passwords.

Ubuntu has a firewall built in (documentation).

Enable the firewall

Adding common ports

Add a whitelist for your IP (use http://icanhazip.com/ to get your IP) to ensure you won’t get kicked out of your server.

More help here.  Here is a  good guide on ufw commands. Info on port numbers here.

If you don’t have a  Digital Ocean server for $5 a month click here and if a $2.5 a month Vultr server here.

Backups

rsync is a good way to copy files to another server or use Bacula

Basics

Initial server setup guide (Digital Ocean).

Sudo (admin user)

Read this guide on the Linux sudo command (the equivalent if run as administrator on Windows).

Users

List users on an Ubuntu OS (or compgen -u)

Common output

Add User

e.g

Add user to a group

Show users in a group

This will show users in a group

Remove a user

Rename user

Change user password

Groups

Show all groups

Common output

You can create your own groups but first, you must be aware of group ids

Then you can see your systems groups and ids.

Create a group

Permissions

Read this https://help.ubuntu.com/community/FilePermissions

How to list users on Ubuntu.

Read more on setting permissions here.

Chmod help can be found here.

Install Fail2Ban

I used this guide on installing Fail2Ban.

Check Fail2Ban often and add blocks to the firewall of known bad IPs

Best practices

Ubuntu has a guide on basic security setup here.

Startup Processes

It is a good idea to review startup processes from time to time.

Accounts

  • Read up on the concept of least privilege access for apps and services here.
  • Read up on chmod permissions.

Updates

Do update your operating system often.

Minimal software

Only install what software you need

Exploits and Keeping up to date

Do keep up to date with exploits and vulnerabilities

Secure your applications

  • NodeJS: Enable logging in applications you install or develop.

Ban repeat Login attempts with FailBan

Fail2Ban config

Hosts File Hardening

Add

Add a whitelist with your ip on /etc/fail2ban/jail.conf (see this)

Restart the service

Intrusion detection (logging) systems

Tripwire will not block or prevent intrusions but it will log and give you a heads up with risks and things of concern

Install Tripwire.

Running Tripwire

This will scan your system for issues of note

My Output.

More on Tripwire here.

Hardening PHP

Hardening PHP config (and backing the PHP config it up), first create an info.php file in your website root folder with this info

Now look for what PHP file is loadingPHP Config

Back that your PHP config file

TIP: Delete the file with phpinfo() in it as it is a security risk to leave it there.

TIP: Read the OWASP cheat sheet on using PHP securely here and securing php.ini here.

Some common security changes

Don’t forget to review logs, more config changes here.

Antivirus

Yes, it is a good idea to run antivirus in Ubuntu, here is a good list of antivirus software

I am installing ClamAV as it can be installed on the command line and is open source.

ClamAV help here.

Scan a folder

Setup auto update antivirus definitions

I set auto updates 24 times a day (every hour) via daemon updates.

tip: Download manual antivirus update definitions. If you only have a 512MB server your update may fail and you may want to stop fresh claim/php/nginx and mysql before you update to ensure the antivirus definitions update. You can move this to a con job and set this to update at set times over daemon to ensure updates happen.

Manual scan with a bash script

Create a bash script

Bash script contents to update antivirus definitions.

Edit the crontab to run the script every hour