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blog

Share what you know and do

June 15, 2017 by Simon

I have seen some seriously talented people lately who have obtained knowledge or skills that I find awesome.  These skills may have been obtained via education/qualifications, hobbies, experience or simply learned via the Internet. I think they should share this awesomeness via BLOGS or VLOGS (Video logs).

I am generalising a bit but if you ask any young person what they want to be when they grow up it is a “Famous YouTube Star” (YouTube is watched more that TV was when I was young) . The digital native generation did not grow up around the TV and aspire to be on young talent time. The younger digital natives have grown up watching every day people on YouTube doing normal or not so normal things.

The quickest way to get a following on YouTube is to be yourself and share what you do. If you don’t like being in front of a video camera then start a blog.

I know my kids like watching Casey Neistat, Cody’s Lab, The Slow Mo Guys, the hydraulic press channel and aquachigger all of these people just started out sharing their hobbies. The YouTube guy AvE simply tears stuff apart in a shed to learn how stuff is made. YouTube Colin Furze makes stuff.

Who Shares

Check out this list of popular YouTube channels. Other professional YouTube channels I watch are Linus Tech Tips, In a Nutshell, Cody’s Lab or Smarter Every Day.

You don’t need to be perfect to start blogging or vlogging you just need to start, be consistent and be yourself.

People can quite easily make a living making good YouTube videos. Lamborghini anyone? Here is an honest breakdown of a YouTube stars revenue and strategy on with the 10 richest YouTubers of 2016. 

Why share

Become an expert. Who else do you know that knows what you know. What do you want to be remembered for doing? Skills and passion are only gained through practice and commitment.

Blogging or vlogging may lead to future things. Think of blogging as networking,  Sharing allows you to network with like-minded people.

Most people are experts at something and what you do is interesting (do you like making soap, bee keeping,  gardening, keeping ant farms, fishing, belly dancing, electronics, etc).

Watching YouTube videos allows you to learn about the immune system, elements, physics, density and crushing stuff, applying makeup, hairstyles or even cooking Indian food.

My very digital mother often jokes she learnt how to build a house on YouTube. Sharing content allows others to learn what you know and you will find new stuff to learn. AstroPhysics anyone?

You can also use blogging or vlogging as a form of marketing by sharing news about your product or service to increase sales. I love this guy who shares the knowledge of how he makes nixie tubes. Sharing had increased his sales big time.

Purpose

Maintaining a blog or vlog allows you to practice your passion whatever it is. I know a person who ran a fiction blog and built a nice community across the globe. They gained life long friends, shared their passion and have had the privilege of reading and giving early feedback on a small fiction book called Fifty Shades of Grey.

You might think what you do is boring but for others it may be fascinating. Repurpose your knowledge.

When you create a new blog post or record a VLOG video you will cement what you know and put into practice what you think you know. When you have a blog or VLOG you can easily obtain feedback from comments you may receive.

You can share information about software development, soap making, hairdressing, cooking, electronics or metal detecting etc.

I have a few videos online and even filmed myself making a cappuccino and repairing a computer hard drive with a soldering iron. Half the reason I blog is to share what I have learned.

Tools for Blogging.

You can use a Web based blogging engine like WordPress, WordPress is free if you host it yourself (you can use a free theme) or you can pay WordPress to host your blog for as low as $4 a site per month.  You can edit WordPress blog posts with a desktop or mobile interface. Blogging is the easiest way to share (you are reading a blog now).  My brother has been blogging for a while and my friend has a regular blog that is funny.

Tools for Vlogging

You will need (video)

  • An inexpensive camera (Webcam, GoPro, camcorder or smartphone (with a camera) ).
  • Video editing software like Adobe Premiere Pro or free software. Read my quick guide on using Adobe Premiere Pro or learn to make videos here.
  • A smartphone holder clamp from eBay and a tripod.
  • Some sort of computer to edit the video (maybe the device you are using)?
  • An internet connection to upload your videos.
  • Caffeine while making the video or blog post

You will need to decide on the style of video (the best way is to watch other videos and imitate), there are loads of YouTube videos on making videos.

If you don’t want to learn video editing software you can live stream videos to Facebook or Periscope from a smartphone (record and share in one step) . Free background music can be found here to help lift your video.

Don’t be afraid of sounding boring. You don’t have to speak if you don’t want too. This man shared how to make cat food videos.

IMHO: Once your channel becomes popular you will need a video intro.

How Often

To gain more viewers you will need to post new content every few days. This can be a challenge but when you start the ideas come thick and fast. Record often and have footage and b roll footage ready.

What to Share

  • Whatever you do/know or want to share.
  • Answer questions people ask. This video has 10 million views and the video was created from a comment to a pre opus video.
  • Look for others for inspiration.
  • Share a part of your day (or products or services)
  • How to make cat food (already done).

Where to Share.

Share on Youtube or on a Blog (on your website or wordpress.com),  live streaming from Facebook or Periscope.

Shameless Plug

Here are my blogs and infrequent Vlogs. Here is my main blog and side blog, Here is my first video that included my son who won me a computer motherboard in the process.

Fun

A friend in the United States sent me this video about “the fun of doing” and “you won’t do until you start”.

Efficiently 

It is s good idea to capture your content as you do it or think of it, don’t make it a chore. Use tools at hand (mobile apps or smartphones). Don’t make it harder than it has to be.

Iterate in public

Don’t aim to release a perfect piece of content, release content early,  revise or add to it as you think of new things.

Monetization

You can enable monetization on youtube or insert ads on your WordPress website to warn a bit of cash.

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Filed Under: Blog, Community, Share, VLOG Tagged With: blog, community, share, vlog

Digital marketing and user engagement 101

June 3, 2017 by Simon

Digital marketing is not hard, your customers are well educated, technically savvy, informed (and impatient).

You need to engage with your users 24/7 on the platforms where they can be found. Don’t put an email link, phone number form on your website asking people to call in the age of online platforms.

Your customers demographic may indicate where you may find them. Generally, young people may on Snapchat hiding from parents why are on Facebook, technically savvy people may be on Linked-In or Google Plus or Twitter.

Rough social media user counts per platform:

  • Facebook – 2 billion
  • YouTube 1.49 billion
  • Twitter 400 million and falling
  • Instagram – 275 million
  • Linked in 250 million
  • Reddit – 125 million
  • VK – 120 million
  • Tumblr – 110 Million
  • Pinterest – 100 million
  • Google Plus – 100 million
  • more http://www.ebizmba.com/articles/social-networking-websites

Read this TechCrunch article on active users.

Q1) Are you talking to your customers and on the platforms they are on.

Check out https://namechk.com/ to see if your company name is available online.

Don’t solicit reviews

Don’t solicit reviews on trip advisor and other review sights by giving away free products as the reviews will sound fake. Try and explain to the customer that you value feedback online and listen to that feedback.

Stats and growth

If you are sharing to attract more sales then record what works and do more of what works. This company shared how they make nixie tubes and now they have more sales than they expected.

How to capture new users

Create Content about the products or services you sell and post it online so Google Google and search engines can find it in turn customers will find it (and you will spend nothing on Ads). Inform people about your product in the form of a blog video VLog.

If you sell coffee beans show people the process of roasting and packaging your coffee beans ad talking about your coffee bean sourcing process. Your customers will learn something and will feel a connection with your brand, the next time they see or smell coffee beans they will think of your product.

If you sell apps or software design services educate people about the app development process so they understand your experience, passion, and thoroughness as this cannot be learned for free or sourced from elsewhere.

Sharing information gives back and allows people to binge on your story (product, service or process). Telling your story in a format that gives back is sought after compared to traditional advertising.

Separate Social Media Accounts

It is a good idea to separate (create new social media accounts if need be) accounts and post personal and business information separate to personal content.

Support

If your customers need support make it easy for them to contact you and do try and be informative (I have no idea where to log a ticket with BitBucket).


Samples

You can send out free samples to online influencers to generate awareness.

Consistent information

Also, you should have and give consistent information across all communication channels. Providing different (or lacking) information across different channels is a big turn off for customers.

Live streams

Consider doing live streams of the things you do on Facebook or Periscope. This costs nothing and it is an easy way to start sharing what you do.

Know your competition

Know your competitions prices, products and customer engagement strategies,. Your customers will periodically re-engage with other vendors and if they are cheaper will switch if you don’t have retention mechanisms like discounts etc.

I asked the competitor to @digitalocean (@vultr) for a similar coupon code and had no reply


Link the problem and solution?

Customers are great at finding content and services online and ensure your content solves a problem and you are not selling too hard as this can turn people away. Use long descriptions for any content you post online to ensure search engines find your content, search engines love words in the title.

Posting blog post frequently can be a good way of engaging with customer and validating assumptions. If you have nothing to report and are stuck about what to share then think of what you have been asked in the week previous and start with bullet points of how you can help and go from there.

Use users previous activity data to create reengagement

Like Facebook do.

Newsletters, Teasers and loyalty coupons.

Blogs and video VLogs are a great place to inform your customers about upcoming products or services. Capturing users email addresses in return for the occasional exclusives and coupons can increase sales and engagement. Posting regular content is enough to engage with your users but asking users to sign up to a newsletter

Stats

If you are sharing to attract more sales then record what works works  do more of what works. This company shared how they make nixie tubes and now they have more sales than they expected.

Automation, Analytics

https://hootsuite.com/ is a great service that can allow you to manage all of your social media platforms from one dashboard, with Hootsuite you can individually see your engagement in social media platforms (likes, shares, retweets, visibility etc) but it is advisable to generate trackable links on your website and have google analytics Google Analytics (https://analytics.google.com/analytics/web/) measure the hits so you can compare apples to apples yourself.

Microsoft for years have directed people to a web page that forwards people to the right content but tracks the request at the same time for free  https://go.microsoft.com/fwlink/?LinkId=245999

You can set up a similar page with a PHP file on your web server using the following code (you will need your own website that you can place files on)

<?php

header("Cache-Control: no-cache, must-revalidate");

header("Expires: Sat, 26 Jul 1997 05:00:00 GMT");

header('Content-Type: text/html; charset=utf-8');


/* Sample Usage

http://www.yourwebsitedomain.com/go/?link=blog

http://www.yourwebsitedomain.com/go/?linkmain

*/


// Insert your google tracking code here

switch (htmlspecialchars($_GET["link"]) 

 {

            case ("blog"):

                        header( 'Location: http://simon.fearby.com/blog/' ) ;
                        break;


            case ("main"):

                        header( 'Location: https://www.fearby.com' ) ;
                        break;

            // add more here

            default:

                        echo "I could not find a page for the URL you specified.";
                        break;

}

?>

Community Advocates for your brand

Encouraging customers (outside of trade shows and events) to promote your brand (and rewarding leading advocates) is a must. Run competitions to encourage users to promote your product online and retweet and share your customers created content. If customers love your product reward them with extra product or prizes. Everyone loves competition.

Notifications and triggers

Notifying customers before a product is set to be replaced (e.g coffee bags or pods), and offering a paid replacement (with or without discounts) will help the customer. Discounts (or free) 10th purchase is a good long term sales strategy.

Availability

Monitor your websites if you host them yourself the extra traffic may cause your site to go offline (driving people away). Hosting on other platforms may require you to upgrade your hosting plan. Having a fast website can be key in ensuring your customer’s experience is positive.

I would not pat yourself on the back if you have a 400% social media growth rate, you are after sales and conversions and not social media follower numbers. Make sure you generating more sales and leads from the effort put into social media?

Mobile

It is also advisable to participate in the platforms you choose 24/7 from a mobile device so you can respond to customers queries, feedback or questions.  Chances are your customers will go to your competition via mobile within minutes or are using a mobile device doing research in bricks and mortar store.

Phone numbers

You may want to talk to your phone carrier and set up a number of phonetic compatible landline, mobile and 1300 numbers. Companies like www.twilio.com allow you to programmatically use numbers from your business. Looking professional can mean a lot to the customer but be prepared to use/man those numbers.

Don’t use automated phone numbers to cut costs and push communications like my bank does (ignoring incoming text).

img_9307.jpg

I called my bank (re the above) and they had deleted my application in a new call centre and failed to tell me and ask me to visit my local branch to learn more. Thankfully good old fashioned face to face was able to assist me (not an app, online, call centre or SMS).

Engage with your customers.

Don’t be afraid of asking for feedback and ideas from engaged users. Ask users what they want to know or see and ask for stories in return for discount coupons. An engaged customer is more valuable than 100 potential customers.  I once gave feedback to an IPSOS call center who called me regarding a survey they were running and it was clearly not getting past my spam filters (Spam Assassin), I told them this multiple times and I still keep getting calls saying I have not completed the survey (thanks for not listening IPSOS).

Engagement Times

Do set an average engagement time and measure and record average engagement time over time. Starting out at an average of 12 minutes and ending at 28 days is bad.

How not you do it

I asked @twilio a question on Twitter and did not receive an answer for a 15 days.

I asked Alibaba Cloud a question 5 days ago and just got a reply.

I am not happy with @digitalocean twitter as everything just seems to be “talk to support” or “log a ticket”.


The best option for Digital Ocean or me?

Who does it right

@ParallelsCares monitored a keyword and pro actively found a tweet of mine and contacted me with a solution.

@namecheap on twitter are good at replying to questions


Tracking

Modern website platforms can track users activity on your site (either via cookies assigned on the first-page load or ensuring a trackable unique token is used with each page on your website e.g https://www.yoursire.com/folder/page/index.html#UniqueTrackableToken )

Google analytics can also allow you to see the most common country, web browser, platform and device type.

Paid Advertisements

If all else fails you can spend money and advertise your product and or service. Read this article on advertising terms http://webanalysis.blogspot.com.au/2012/01/cost-of-advertising-cpm-ecpm-and-cpc.html

Paid Engagement Staff

One option for the busy business owner is to pay someone to manage their online engagement and interactions. This can free up time but  ensure that person intimate with your product and or service.  Often I have had calls from company so called representatives and they clearly know nothing of the companies products, my history or interactions.

Tools

I am a big fan or the Atlassian Trello and Confluence tools to manage the ever growing things to do and research. Atlassian Service Desk is a nice feedback and FAQ Helpdesk/ticket system https://www.atlassian.com/software/jira/service-desk and Atlassian I use Jira Software for managing my pipeline tasks.

Keywords and Hashtags

Your jobs is to find your customers online and acknowledge them and educate existing customers and turn them into advocates.

Platforms like Twitter have hashtags that can allow #brand1 to differentiate to #brand1 by using a hashtag to trigger a search on that platform.  A hashtag can be a unique string usually starting with a # symbol.

Beware

Platforms come and go and don’t get comfortable.  Always ask customers where they hang out online and follow them.

And remember to give things a go and measure everything, without data you just have an opinion.

Good luck

Post bought to you by http://netconstructs.com.au/what-is-seo/

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