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I have seen some seriously talented people lately who have obtained knowledge or skills that are I find awesome. These skills may have been obtained via qualifications, hobbies, experience or on the internet, but I think they should share this awesomeness via BLOGS or VLOGS (Video logs).
I am generalising a bit but ask any young person what they want to do or be and chances are they want to be a famous YouTube star. The digital native generation did not grow up around the box and aspire to be on young talent time. The younger digital natives possibly grew up watching people on YouTube doing normal or not so normal things.
Aim to share videos on YouTube over blogs. You don’t need to speak or be in front of camera on YouTube videos.
You don’t need to be perfect to start blogging or vlogging you just need to starts and be consistent and be yourself.
People can quite easily make a good living making good YouTube videos. Lamborghini anyone? Here is an honest breakdown of a YouTube stars revenue and strategy on with the 1o richest YouTubers of 2016.
Become an expert. Who else do you know that knows what you know. What do you want to be remembered or doing? Skills and passion are only achieved through practice and commitment.
Blogging or vlogging may lead to future things. Think of blogging as networking via doing your passion. Sharing allows you to network with like minded people.
My very digital mother often jokes she learnt how to build a house on YouTube. Sharing content allows others to learn what you know and you find new stuff to learn. AstroPhysics anyone?
Sharing allows you to document code, ratios or complex procedures. You will be thankful for sharing if you have a stroke.
You can also use blogging, vlogging or streaming as pure marketing and share news about your product or service to increase sales. I love this guy sharing the knowledge and his experience making nixie tubes. I am sure this his sales have increased.
Maintaining a blog or vlog allows you to practice your passion whatever it is. I know a person who ran a fiction blog and built a nice community across the globe with the help of others. They gained life long friends, shared their passion and have the privilege of reading and giving early feedback on a small fiction book called Fifty Shades of Grey.
You might think what you do is boring but for other may be fascinating. Repurpose your knowledge.
When you create a new blog post or record a VLOG video you will cement what you know and put into practice what you think you know.
When you have a blog or VLOG you can easily obtain feedback from comments you may receive.
I have a few videos online and even filmed myself making a cappuccino and repairing a computer hard drive with a soldering iron.
For me knowing I helped people and people were asking questions was awesome.
Tools for Blogging.
You can use a blogging engine like WordPress, WordPress is free if you host it yourself (and if you use a free theme) or you can pay WordPress to host your blog for as low as $4 a site per month. You can edit WordPress blog posts with a desktop of mobile interface. Blogging is the easiest (you are reading a blog now). My brother has been blogging for a while and my friend had a regular blog that is funny.
Tools for Vlogging
You will need.
- an inexpensive camera (Webcam, GoPro, camcorder or smartphone (with a camera) ). Video editing software like Adobe Premiere Pro or free software. Read my quick guide on using Adobe Premiere Pro or learn to make videos here.
- A smartphone holder clamp from eBay and a tripod.
- Some sort of computer to edit the video (maybe the device you are using)?
- An internet connection to upload your videos.
- Caffeine while making the video or blog post
You will need to decide on the style of video (the best way is to watch other videos and imitate), there are loads of YouTube videos on making videos.
If you don’t want to learn a video editor you can live stream videos to Facebook or Periscope from a smartphone and record and share in one step. Free background music can be found here to help lift your video.
Don’t be afraid of sounding boring. You don’t have to speak if you don’t want to like this man who makes cat food videos.
IMHO: Once your channel becomes popular you will need a video intro.
To gain more viewers you will need to post new content every few days. This can be a challenge but when you start the ideas come thick and fast. Record often and have footage and b roll footage ready.
What to Share
- Whatever you do/know or want to share.
- Answer questions people ask.
- Look for others for inspiration.
- Share a part of your day (or products or services)
- How to make cat food (already done).
Where to Share.
Here are my blogs and infrequent Vlogs.
http://www.fearby.com (latest blog), http://simon.fearby.com (A bit of everything blog from gardening to electronics), Old YouTube Channel, New YouTube Channel, Here is my first video that included my son who won me a computer motherboard in the process.
A friend in the United States sent me this video about “the fun of doing” and “you won’t do until you start”.
It is s good idea to efficiently capture your content as you do it or think of it, don’t make it a chore. Use tools at hand ( mobile apps or smartphones). Don’t make it harder than it has to be.
Iterate in public
Don’t aim to release a perfect piece of content, release content early and revise or add to it as you think of new things.
You can enable monetization on youtube or insert ads on your WordPress website with http://www.media.net/.